Words on Wheels (WoW)
In March 2011, we launched our mobile library project, Words on Wheels (WoW) in Hanoi, Vietnam.
In line with our focus on education as a key area for our CSR efforts, WoW was conceptualised as an
affordable and convenient avenue to promote a culture of reading and self-learning.
Following the success of WoW in Hanoi, the project was extended to Ho Chi Minh City (HCMC) in 2014. Over three years, the mobile library will provide over 3,000 children in the Binh Chanh rural district with access to educational materials, IT resources and learning facilities.
In 2015, two volunteer trips involving about 10 employees from Keppel Land's Singapore and Vietnam offices, as well as Keppel Group, were conducted. Volunteers travelled with the mobile library to engage with the children through reading and games.
In April 2013, Keppel Land entered into a partnership with the Singapore International Foundation (SIF) and non-profit organisation Mingalar Myanmar to launch the Water for Life (Yangon) project in Myanmar. The initiative aims to provide more than 7,000 villagers better access to clean drinking water.
Over the three-year WFL Yangon project, 24 tube wells with water storage shelters have been installed in the townships of Kaw Hmu and Kungyangon. Some 16 education programmes on basic hygiene and nutrition have also been conducted for villagers. In addition, five rural health centres and two district hospitals were refurbished and Medical staff at these were provided quality basic healthcare to the communities.
A total of 51 employees across Keppel's business units participated in seven volunteer trips over the three-year periods.
National Library Board Initiatives
Keppel Land is the main sponsor for the NLB Book Exchange for the third consecutive year. Book lovers exchanged their well-loved books and share the joy of reading with other like -minded people at this year's Book Exchange on 18 May 2013.
Keppel Land rallied employees from across the Group, as well as their tenants, customers and business associates at eight of its commercial properties and residents of three properties to donate their used books. Staff volunteers volunteered with the sorting and displaying of books for the Book Exchange. Coupons which were not taken up by Keppel Land's tenants and staff were donated to the Straits Times Pocket Money Fund, Metropolitan YMCA, as well as PAP Community Foundation (PCF) Tanjong Pagar, where Keppel Land staff have been volunteering since April 2012.
A total of over 3,900 books were collected for Book Exchange 2013 from 11 Keppel Land and Keppel REIT office buildings and residential projects. Collection was done at one primary school as well.
In April 2012, Keppel Land embarked on the NLB kidsREAD programme, a nationwide reading initiative by NLB, the People's Association and five self-help groups to promote the love of reading and cultivate good reading habits among young Singaporeans, in particular children from low-income families. Once a week, staff from Keppel Land volunteer at the PAP Community Foundation Kindergarten at Tanjong Pagar, reading to these kids for an hour.
Keppel Land adopted the Jurong Lake under PUB's Waters Adopters Programme. The two-year partnership involves the sponsorship of the Active, Beautiful, Clean (ABC) Waters Learning Trail @ Jurong Lake.
This is in line with Keppel Land's efforts to educate and engage the public, in particular the youth, on the importance of caring for the environment.
Through the Company's contribution towards the development of the Learning Trail, students can cultivate good water habits and encourage greater stewardship to ensure the long-term sustainability of this precious resource.